A taste of nostalgia: links between nostalgia and food consumption - Université Toulouse - Jean Jaurès Access content directly
Journal Articles Qualitative Market Research: An International Journal Year : 2014

A taste of nostalgia: links between nostalgia and food consumption

Abstract

The purpose of this article is to analyze the links between nostalgia and food consumption. Design/methodology/approach-Based on an exploratory qualitative analysis of 104 descriptions of nostalgic food consumptions, the use of NVivo helps to substantiate and interpret the textual interview data. Findings-The research suggests six themes of food nostalgia (childhood, yearning, substitute, homesickness, special occasions and rediscovery). Prior research suggests that nostalgia is rather a negative or ambivalent emotion; however, the findings of this study suggest that nostalgic food consumption is rather related to positive emotions. Practical implications-Perspectives are given for the use of nostalgia in an advertising context and as a reinsurance factor. Originality/value-This research integrates marketing and sociological perspectives to better understand links between food consumption and nostalgia.
Fichier principal
Vignette du fichier
a taste of nostalgia.pdf (335.84 Ko) Télécharger le fichier
Origin : Files produced by the author(s)

Dates and versions

hal-04097948 , version 1 (16-05-2023)

Identifiers

Cite

Alexandra Vignolles, Paul-Emmanuel Pichon. A taste of nostalgia: links between nostalgia and food consumption. Qualitative Market Research: An International Journal, 2014, 17 (3), pp.225 - 238. ⟨10.1108/qmr-06-2012-0027⟩. ⟨hal-04097948⟩
70 View
272 Download

Altmetric

Share

Gmail Facebook X LinkedIn More