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                <term xml:lang="en">Food consumption</term>
                <term xml:lang="en">Sociology</term>
                <term xml:lang="en">Nostalgia</term>
                <term xml:lang="en">Typology</term>
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              <p>The purpose of this article is to analyze the links between nostalgia and food consumption. Design/methodology/approach-Based on an exploratory qualitative analysis of 104 descriptions of nostalgic food consumptions, the use of NVivo helps to substantiate and interpret the textual interview data. Findings-The research suggests six themes of food nostalgia (childhood, yearning, substitute, homesickness, special occasions and rediscovery). Prior research suggests that nostalgia is rather a negative or ambivalent emotion; however, the findings of this study suggest that nostalgic food consumption is rather related to positive emotions. Practical implications-Perspectives are given for the use of nostalgia in an advertising context and as a reinsurance factor. Originality/value-This research integrates marketing and sociological perspectives to better understand links between food consumption and nostalgia.</p>
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