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Conference Papers Year : 2008

The marketing Use of nostalgia : An exploratory study and a nostalgic perception scale

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hal-04098031 , version 1 (15-05-2023)

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  • HAL Id : hal-04098031 , version 1

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Alexandra Vignolles, Paul-Emmanuel Pichon. The marketing Use of nostalgia : An exploratory study and a nostalgic perception scale. 2nd Asia-Euro Tourism, Hospitality and Gastronomy Conference, Nov 2008, Kuala-Lumpur, Malaysia. ⟨hal-04098031⟩
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