As a marker of regional identity, heritage remains a complex field of inquiry. The discussion proposed here will use food to investigate the process of heritage construction or ‘heritigisation’ as an important issue for rural tourism promotion. If food is today considered to be a locus of inter-cultural exchange that contributes to the construction of social identities, then it could also be considered as an important resource for rural development strategy. As it is also strongly associated with the tourism sector, gastronomic heritage, in its forms of construction and mobilisation, calls into question the social and cultural dynamics of a given space. The objective of this discussion is two-fold and will treat the notion of heritage as a social construct and as a resource for action. We will attempt to answer the following question: At what point can heritage become a resource and component of professional opportunities? To what extent does this prove to be undeniably subject to the process of local ownership?